Clarity creates control

Know where your
restaurant makes
money. And where
it leaks.

We turn your POS and bank data into a clear, plain-English profit playbook every month, so you run on numbers, not gut. Built by a restaurant CFO, not a tax mill.

FreeYour first Premium Operating Book
CPA-led Your numbers stay yours No long-term contract
Sound familiar?

Most restaurant owners/operators fly blind
on their own numbers.

Your P&L shows up late

Weeks after the month closes, if it shows up at all. By then the problems are already cold.

Reports are in accountant-speak

Numbers built for the IRS, not for running a kitchen. Nothing tells you what to actually do next.

You're guessing on margin

Prime cost, labor, which menu items make money, all gut feel. Guesswork is expensive at scale.

Plates & Profits, at your service!

Your first Operating
Book, on us.

We take one month of your numbers and hand you the exact designed profit report our paying clients get, yours to keep, whether or not you ever hire us.

What's inside your free book

The Operating Book

Value $979Free
  • Executive snapshot, where you stand in 30 seconds
  • Prime cost deep-dive, the number that makes or breaks you
  • Sales patterns, your busiest dayparts and days
  • Menu winners & losers, what actually makes you money
  • Plain-English owner's brief, the month in a one-page letter
  • Next-month action plan, exactly what to do about it
Claim my free Premium Operating Book
≈ 15 minutes of your time · your book in 48 hours · no card
How it works

Three steps to clarity.

You give us read access

To your POS and bank/card accounts, read-only where possible. Fifteen minutes, once.

We build your book

We clean the month, tie your POS to your books, and design your first Premium Operating Book, back to you within 48 hours.

We walk you through it

A short call where we hand you the report and the one or two moves that matter most.

Why Plates & Profits

Built by restaurant owners,
not a tax shop.

We speak restaurant

Prime cost, comps, tips, dayparts, POS-to-books. The language your accountant doesn't.

Your numbers tie out

Every figure reconciles to your POS. No invented numbers, no guesswork you can't trust.

Your data stays yours

Bank-level security, read-only access, never sold or shared. You own everything we produce.

CFO-grade, not bookkeeping-basic

You get the numbers a CFO would put in front of you, without a CFO salary.

What membership includes

One half of one percent.
Six things your CPA never gave you.

$299/mo Included

The Profit Pulse

Your weekly benchmark engine

Your restaurant's weekly P&L, tailored to your concept, size, and market, your numbers against industry standard, every single week. Restaurants live and die by the week; now you'll see it.

$450/mo Included

The Monthly Plate-Up

Your full P&L, plated & presented

A complete, designed monthly P&L, reconciled to your POS and bank, prime cost tracked, with the two or three moves that matter spelled out in plain English.

$500/mo Included

The Weekly Pre-Shift

Live owners' mastermind

A weekly live call with fellow owner-operators and your CFO. Food costs, labor moves, what's working across markets, the huddle before service, for your whole business.

$2,500/yr Included*

The Tax-Time Takeover

Year-end returns, done for you

Above $1.5M in annual revenue, your year-end business returns are included, prepared from books we kept all year. Below it, The CPA-Ready Closeout Kit is included, and if you'd rather hand off the filing too, we'll prepare your return for a flat $979 per location, your whole year handled for the price of one month of our premium package.

$200/mo Included

The Corner Booth

Founding owners' community

Where the regulars sit. Our founding members' channel for food costs, vendors, marketing, wins, and straight answers from operators who've been there. Founding members shape it.

$750/mo Included

CFO On Call

Same-business-day answers, direct

A direct line to a CFO who's actually run restaurants. Ask anything, a lease clause, a labor question, a weird vendor charge, and get an answer the same business day.

The whole stack
$2,400+/mo in value 0.5% of revenue · $195/mo minimum · first month free
The Found-Money Guarantee: if your first Monthly Plate-Up doesn't surface more recoverable money than our fee, the next month is free. Your books get cleaned either way, the risk is ours, not yours.

The "You'll Learn Something" Guarantee

If your free Premium Operating Book doesn't show you at least one thing about your restaurant you didn't already know, just tell us, and your first paid month, if you ever choose one, is on the house. You truly cannot lose here.

We onboard a handful of restaurants a month to keep every book sharp.

Only 6 spots left this month
Straight answers

Questions, handled.

I already have an accountant or bookkeeper.

Great, keep them if you like. We're your monthly profit team: prime cost, daypart trends, menu profitability, and what to do about them, the management numbers a tax accountant never hands you. And when you're ready, we can take year-end off your plate too: returns are included above $1.5M in revenue; below that, our year-end closeout package shrinks your CPA's bill, or we'll prepare the return ourselves for a flat $979 per location.

I'm too busy to deal with this right now.

That's exactly the point. You give us access once, about fifteen minutes, and we do the rest. The free Premium Operating Book costs you almost no time and might be the clearest fifteen minutes you spend on the business this month.

Is my financial data safe?

Yes. We use bank-level security and read-only access wherever possible. Your data is never sold or shared, and everything we produce belongs to you.

What does it cost after the free book?

One simple rate: 0.5% of your revenue ($195/mo minimum), and your first month is free. That includes everything, weekly benchmark P&L, your full monthly Premium Operating Book, the weekly owners' mastermind, community access, a direct line to your CFO, and year-end tax returns once you're above $1.5M in revenue (below that, return prep is a flat $979 per location add-on). Growth-minded and multi-unit operators can step up to Chef's Table at 1% of revenue ($979/mo minimum) for full fractional-CFO partnership. Month-to-month, cancel anytime. See everything included →

How fast do I get my free book?

We guarantee your first Premium Operating Book within 48 hours of getting read-only access to your numbers. Fast is the point, clarity shouldn't wait.

Stop guessing.
Start knowing.

Claim your free Premium Operating Book today. Worst case, you walk away with a CFO-grade look at your restaurant, for nothing.

Get my free book