Clarity Creates Control

Know where your
restaurant makes
money. And where
it leaks.

We turn your POS and bank data into a clear, plain-English profit playbook every month, so you run on numbers, not gut. Built by restaurant operators, not a tax shop.

FreeYour first Premium Operating Book
CPA-led Your numbers stay yours No long-term contract
Sound familiar?

42% of restaurants weren't profitable last year, and margins are down a third since 2019 (National Restaurant Association, 2026). Flying blind is expensive.

Most restaurant owners/operators fly blind
on their own numbers.

Your P&L shows up late

Weeks after the month closes, if it shows up at all. By then the problems are already cold.

Reports are in accountant-speak

Numbers built for the IRS, not for running a kitchen. Nothing tells you what to actually do next.

You're guessing on margin

Prime cost, labor, which menu items make money, all gut feel. Guesswork is expensive at scale.

Plates & Profits, at your service!

Your first Operating
Book, on us.

We take one month of your numbers and hand you the exact designed profit report our paying clients get, yours to keep, whether or not you ever hire us.

What's inside your free book

The Premium Operating Book

Value $595Free
  • Executive snapshot, where you stand in 30 seconds
  • Prime cost deep-dive, the number that makes or breaks you
  • Sales patterns, your busiest dayparts and days
  • Menu winners & losers, what actually makes you money
  • Plain-English owner's brief, the month in a one-page letter
  • Next-month action plan, exactly what to do about it
Claim my free Premium Operating Book
≈ 15 minutes of your time · your book in 48 hours · no card
How it works

Three steps to clarity.

You give us read access

To your POS and bank/card accounts, read-only where possible. Fifteen minutes, once.

We build your book

We clean the month, tie your POS to your books, and design your first Premium Operating Book, back to you within 48 hours.

We walk you through it

A short call where we hand you the report and the one or two moves that matter most.

Why Plates & Profits

Built by restaurant owners,
not a tax shop.

We speak restaurant

Prime cost, comps, tips, dayparts, POS-to-books. The language your accountant doesn't.

Your numbers tie out

Every figure reconciles to your POS. No invented numbers, no guesswork you can't trust.

Your data stays yours

Bank-level security, read-only access, never sold or shared. You own everything we produce.

CFO-grade, not bookkeeping-basic

You get the numbers a CFO would put in front of you, without a CFO salary.

What membership includes

The Line, from $195 a month.
Six things your CPA never gave you.

Included

Full-service bookkeeping

Live bank feeds, reconciled every month

Every transaction categorized on a restaurant chart of accounts, reconciled to your bank and card accounts, and closed on time. No shoebox, no year-old numbers, zero uncategorized.

Included

The Monthly Plate-Up

Your P&L and balance sheet, plated

A monthly P&L and balance sheet in restaurant format, prime cost tracked, delivered by the 10th business day, with the two or three moves that matter spelled out in plain English.

Included

The Profit Pulse template

Your weekly P&L, built for your concept

We build you a weekly P&L template tailored to your concept and size, with benchmarks next to every line. You fill it in each week; restaurants live and die by the week, and now you'll see it.

Included

The Weekly Pre-Shift

Live owners' call

A weekly live call with fellow owner-operators and a restaurant CFO. Food costs, labor moves, what's working across markets. The huddle before service, for your whole business.

Included

The Corner Booth

Members' community

Where the regulars sit. The members' channel for food costs, vendors, marketing, wins, and straight answers from operators who've been there. Founding members get the Founders' Booth, too.

Included

Support and year-end closeout

A CPA answers within one business day

Questions by email or Slack, answered within one business day by a CPA who runs restaurant finance. And in January your tax preparer gets clean, tax-ready books, not a shoebox.

The Line
$195/month founding rate · first month free · month to month, no contract

We onboard 10 new members per tier each month to keep every book sharp.

Next batch opens October 1
Straight answers

Questions, handled.

I already have an accountant or bookkeeper.

Great, keep them if you like. We're your monthly profit team: prime cost, daypart trends, menu profitability, and what to do about them, the management numbers a tax accountant never hands you. And in January your CPA gets clean, tax-ready books from us, which shrinks their bill. If you'd rather we prepare the return too, that's an add-on: $995 per return, $695 for founding members.

I'm too busy to deal with this right now.

That's exactly the point. You give us access once, about fifteen minutes, and we do the rest. The free Premium Operating Book costs you almost no time and might be the clearest fifteen minutes you spend on the business this month.

Is my financial data safe?

Yes. We use bank-level security and read-only access wherever possible. Your data is never sold or shared, and everything we produce belongs to you.

What does it cost after the free book?

The Line is a flat $195/month founding rate per location, first month free: full-service bookkeeping on a live bank feed, your Monthly Plate-Up (P&L and balance sheet), the Profit Pulse weekly template, the Weekly Pre-Shift call, the Corner Booth, and a CPA answering within one business day. Chef's Table is a $595/month founding rate and adds your POS to the picture: the monthly Premium Operating Book with product-mix analysis, a daily flash, a 13-week cash forecast, menu engineering, a monthly CFO session, and CFO On Call. Catch-up, sales tax filing, and tax returns are add-ons on a published rate card. Both rates assume standard sales volume and cash levels, with a connected bank feed; Chef's Table requires Toast. Anything outside those ranges is quoted up front. Month-to-month, cancel anytime. See everything included →

How fast do I get my free book?

Your first Premium Operating Book arrives within 48 hours of getting read-only access to your numbers. Fast is the point, clarity shouldn't wait.

Stop guessing.
Start knowing.

Claim your free Premium Operating Book today. Worst case, you walk away with a CFO-grade look at your restaurant, for nothing.

Get my free book